Hwang Yu-mi died on 5 March 2007 on the way to hospital from acute myelogenous leukaemia. She was the first publicly known victim of what later became known as the Samsung Electronics blood disorder cluster cases. Yu-mi was only 23 and had worked at Samsung for less than four years. Since then, there have been over 350 cases of occupational disease and 79 deaths among Samsung’s Electronics workforce. The tenth anniversary of Yu-mi’s death was remembered with a ceremony in front of Samsung’s corporate headquarters. Samsung’s power in South Korean society was recently highlighted by the censoring of an article in a university paper that was critical of Samsung’s work practices.